Senior Living.
Assisted Living, Memory Care, CCRCs. Sourcing the Executive Directors, Wellness Directors, and Sales leaders who build occupancy and drive care quality.
Senior living is a combination of hospitality, healthcare, and consumer sales.
A senior living community is a complex operating environment. It requires hospitality to attract families, clinical discipline to manage resident care (particularly in high-acuity assisted living and memory care), and sales expertise to maintain census. The Executive Director and the Resident Care Director carry this P&L and care burden daily. Finding leaders who possess both the hospitality mindset and the regulatory compliance discipline is the industry's biggest hurdle.
Engaged Headhunters maps regional senior living communities to surface passive leaders. We do not place ads and wait; we proactively approach sitting Executive Directors and Wellness Directors at peer communities. Our engaged model ensures we only represent candidates with clean regulatory records and proven occupancy-growth histories.
We serve national senior living providers, regional operators, boutique residential care homes, and investment groups holding senior living real estate portfolios.
Why Platforms Choose Engaged Search
Where the search lives.
Senior leadership and niche-headhunter roles. The recruiter assigned to your search has spent a decade in this segment.
OPERATIONAL LEADERSHIP
CLINICAL LEADERSHIP
SALES & MARKETING
SUPPORT OPERATIONS
Senior Living, specifically.
The questions hiring operators send in the first call.
What types of senior living communities do you work with?
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We work with Assisted Living Facilities (ALFs), Memory Care communities, Independent Living communities, and Continuing Care Retirement Communities (CCRCs / Life Plan Communities) across the United States.
How do you evaluate Senior Living Executive Director candidates?
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We qualify them on three pillars: (1) census performance, meaning their historical occupancy rates and sales velocity, (2) survey history, meaning their record with state licensing agencies and any history of deficiencies, and (3) staff retention, meaning their ability to recruit and keep frontline care staff.
Do you place Resident Care Directors (RCDs) / Wellness Directors?
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Yes. The clinical lead in Assisted Living (usually an RN, though LPNs are permitted in some states) is critical to resident safety and state compliance. We recruit RCDs from peer communities who have experience managing medication administration, service plans, and clinical staffing.
What is your search process for a Community Relations / Sales Director?
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Sales in senior living is high-touch and relationship-driven. We target Community Relations Directors and sales leads in your local market who have documented records of building referral pipelines, closing leads, and maintaining high occupancy.
Do you offer a replacement guarantee on senior living placements?
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Yes. Every engaged search placement is backed by a written replacement guarantee. The window is negotiated with the engagement rather than fixed, and the terms come in writing with the quote. If the candidate leaves or is terminated inside it, we execute the replacement search at no additional cost.
Three paths from here.
You are replacing an Executive Director or Wellness Director in an active community.
We run a confidential engaged search to map the local market and approach qualified passive candidates without disrupting your current operations.
Start the confidential scoping call →You are looking to recruit sales leaders to drive occupancy.
We target high-performing Community Relations and Sales Directors at peer properties in your immediate market.
Request sales candidate profiles →You want to evaluate how your compensation package compares to the local market.
Our salary guide has up-to-date benchmarks for senior living Executive Directors and Wellness Directors.
Read the senior living salary guide →Tell us the community, the census target, the seat.
We source licensed Executive Directors, Directors of Nursing, and regional operations VPs who maintain occupancy, resident care, and state compliance. We deliver verified shortlists in 30 days.