17 years of senior placement·500+ leadership hires·Engaged · Contingent · Staffing · Embedded Recruiting
Industries · Senior Living

Senior Living.

Assisted Living, Memory Care, CCRCs. Sourcing the Executive Directors, Wellness Directors, and Sales leaders who build occupancy and drive care quality.

Request talent →Confidential career call →
Practice
Assisted Living · Memory Care · Independent Living · CCRCs
Roles
Executive Director · Resident Care Director · Sales Director
Focus
Occupancy growth · survey compliance · labor management
Sourcing
100% passive local candidate mapping
The thesis

Senior living is a combination of hospitality, healthcare, and consumer sales.

A senior living community is a complex operating environment. It requires hospitality to attract families, clinical discipline to manage resident care (particularly in high-acuity assisted living and memory care), and sales expertise to maintain census. The Executive Director and the Resident Care Director carry this P&L and care burden daily. Finding leaders who possess both the hospitality mindset and the regulatory compliance discipline is the industry's biggest hurdle.

Engaged Headhunters maps regional senior living communities to surface passive leaders. We do not place ads and wait; we proactively approach sitting Executive Directors and Wellness Directors at peer communities. Our engaged model ensures we only represent candidates with clean regulatory records and proven occupancy-growth histories.

We serve national senior living providers, regional operators, boutique residential care homes, and investment groups holding senior living real estate portfolios.

Roles we cover

Where the search lives.

Senior leadership and niche-headhunter roles. The recruiter assigned to your search has spent a decade in this segment.

OPERATIONAL LEADERSHIP
SALES & MARKETING
  • Regional Sales Directors
  • Community Relations Directors
  • Sales & Marketing Directors
  • Move-In Coordinators
SUPPORT OPERATIONS
  • Life Enrichment Directors
  • Culinary Directors
  • Environmental Services Directors
  • Business Office Managers
FAQ

Senior Living,
specifically.

The questions hiring operators send in the first call.

What types of senior living communities do you work with?
We work with Assisted Living Facilities (ALFs), Memory Care communities, Independent Living communities, and Continuing Care Retirement Communities (CCRCs / Life Plan Communities) across the United States.
How do you evaluate Senior Living Executive Director candidates?
We qualify them on three pillars: (1) census performance—their historical occupancy rates and sales velocity, (2) survey history—their record with state licensing agencies and any history of deficiencies, and (3) staff retention—their ability to recruit and keep frontline care staff.
Do you place Resident Care Directors (RCDs) / Wellness Directors?
Yes. The clinical lead in Assisted Living (usually an RN, though LPNs are permitted in some states) is critical to resident safety and state compliance. We recruit RCDs from peer communities who have experience managing medication administration, service plans, and clinical staffing.
What is your search process for a Community Relations / Sales Director?
Sales in senior living is high-touch and relationship-driven. We target Community Relations Directors and sales leads in your local market who have documented records of building referral pipelines, closing leads, and maintaining high occupancy.
Do you offer a replacement guarantee on senior living placements?
Yes. Every engaged search placement is backed by our written replacement guarantee (up to 12 months, depending on the role level). If the candidate leaves or is terminated within the window, we execute the replacement search for free.
So now what?

Three paths from here.

  1. You are replacing an Executive Director or Wellness Director in an active community.

    We run a confidential engaged search to map the local market and approach qualified passive candidates without disrupting your current operations. Start the confidential scoping call →

  2. You are looking to recruit sales leaders to drive occupancy.

    We target high-performing Community Relations and Sales Directors at peer properties in your immediate market. Request sales candidate profiles →

  3. You want to evaluate how your compensation package compares to the local market.

    Our salary guide has up-to-date benchmarks for senior living Executive Directors and Wellness Directors. Read the senior living salary guide →

Request senior living talent

Tell us the community, the census target, the seat.

We come back inside one business day with a scoping call, a fee quote, and a market read on candidate availability.

INDUSTRY · SENIOR LIVING